Wondering about Project Wonderful....
Jun. 5th, 2009 @ 02:55 pm
I was wondering if should start buying Project Wonderful ads again....
Last time I lost all the traffic I gained the moment the ads ended, which was weird, but then I only technically had a comic once a week and the rest of the week I just had animated gifs, my pixel puns....
Now I do a comic daily, so hopefully things will be different this time?
I'm just wondering how to approach this... Should I get expensive ads at big sites or spend on several small ones?
I guess a week seems logical, if you don't visit a site on at least a weekly basis, because the average viewer visits the site at least once a week?
I'm always confused by people who run ads for months... How much more readers can you get if you runs ads that long?
I'm also very annoyed by people who are too popular to have ads.... I'm looking at you LICD, you guys LIVE off your comic and have more money to invest in ads than us small fries! Give us a chance dammit!
But the big question is.... Is there a webcomic out there that has a public that should enjoy mine? My audience is too small to know what kind of audience I have so I have no idea...
Does making customs ads for the site help?
I think you should take a variety of marketing approaches and really see what brings sustainable readers to your site. Scott and I really don't like sites like DIGG or StumbleUpon because it just brings hit-and-runs, very rarely - qualified readers.
We also don't run ads longer than a month or two - and usually we do so when we're promoting something.
Don't just dump your money into PW without a plan~ What do you plan to do with the traffic that you gain? Is it to make money off of the traffic with ads? Sell merchandise? Promote merchandise you already have? Get freelance jobs?
I just want to make my audience grow, it's way too small to even think of making any money off it yet....
I don't even think it's big enough to call it an audience, if every reader I had gave me a dollar... I could buy a car... a toy one... at the dollar store.... XP
I don't think you have that small of a viewership. Don't forget that you also spread your content out on other sites that are not you own- like livejournal and deviantart. That traffic isn't always trackable.
The only places I can't really track is LJ, just because I have lots of friends doesn't mean they are fans of my comic, but if I add them all up....
It just might reach 100 viewers? With luck?
The thing is, there really isn't "too popular to have ads". Not everyone has seen any given comic, I guarantee you--and even if you figure MOST people who are looking at this webpage have HEARD of you, you might be able to get them to finally visit with the right ad.
And the thing is . . . I think having your comic be your source of income means it makes more sense to run ads. You've got to protect your livelihood, the money you spend on ads is invested as you'll assumably make it back in readers . . . it's a business plan. Why would you spend money on advertising WITHOUT a business plan?
Small fries have plenty of chances, even without spending money--link exchanges, word-of-mouth, gifting fan art, networking, etc. Asking the "big guys" to stand aside is disingenuous and casts you by default as lower (since you're having to ask favors). In addition, it serves both the comic you're trying to advertise on and the person who's not advertising anymore poorly--the comicker isn't making as much in ad revenue, and the advertiser isn't getting the chance at readers.
Besides, there are plenty of smaller comics out there that still have dedicated fanbases, and I think it's pretty cheap to advertise there. If you find a small comic that suits yours very well, I think that'll serve you great.
So, in conclusion . . . I think it's foolish to ask people to "get out of your way" so you can get readers. Make your own way. The results and your personal growth will likely be better for it.
LICD is the only one who bothers me, they have their own animation studio and two of the most popular comic on the net, they up there with PVP, CAD and VGCats.... If these ads where at least to promote a new book....
But come to think of it, I haven't seen one in a while, maybe they realized that when your at the top, you can't get that many new viewers from smaller comics?
I'm not asking them to get out of my way, almost all sites that have WP ads have several spaces, I just find it annoying to see them taking up one they probably don't need or won't get as much from.
My business plan is to try to get a bigger audience so I can actually start thinking of making a business plan, right now it's too small to many any money off it...
I've never tried a link exchange, how does that go?
I'm not sure if networking works.... If Twitter is networking I have 10 tens time the Twitter followers then as readers..
I just want to take the next step, and I'm not even sure in which direction to go...
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